Don’t let a new listing be a secret. Advertise your new listing in every way possible to reach the greatest amount of potential buyers.
1) Word of mouth
One of the top marketing tools you have at your disposal is word of mouth. Tell everyone you know about the new listing, and ask your friends and family to share the details with everyone they know.
Sunday papers often focus on the latest homes up for sale. Be sure to include your new listing in your local paper. If the budget allows, run the listing in neighboring towns and counties too.
3) Direct Mail
Go through your client data base and select people who might have an interest in your listing. Look for people who live near the new listing or who are considering a move.
Most likely your agency has a great website where you can showcase your listing. If not, create your own website that shows all your listings that are currently for sale.
Create a blog that is more casual and friendly than your formal website. This is a place for you to talk about your new listing in a relaxed manner. Upload photos, discuss the neighborhood, local restaurants or other interesting facts and be sure to respond to comments if you receive any.
Tweet your new listing on Twitter and give enough details in the tweet so that people searching for homes will find your listing.
Create a Facebook page to showcase all your listings and to attract new clients.
Create a Pinterest board just for your listing. Pin photos of the property, inside and out, so people can see the home’s features.
Add your new listing to your LinkedIn updates.
10) Cable TV home-finder channel
If your cable company advertises homes for sale, look into adding your listing to their lineup.
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