“If a picture is worth a thousand words,” then a video is worth a million! Without a doubt, video content is becoming the new method of grabbing attention in the market. With its rich, engaging content able to capture the viewers attention, emotions and curiosity, video marketing is the way to go to get the most out of your consumers. Here’s a little bit of statistics for you:
Not only are your viewers more interested in watching video content, in fact, they demand it. Most consumers are expecting a 15 to 30 second video clip found somewhere either on your website, on youtube or other video sharing networks, that describe the object of discussion in greater detail. Whether you are making a review, talking about yourself, or simply narrating a blog that you’ve written, most consumers will not only appreciate, but will also pay more attention to a video that stimulates their visual attention far greater than having to read several lines of boring black and white text.