Plain and simple, the more people that are talking about your business, the more chance you have at referrals increasing your business. As a real estate agent, word of mouth is your best tool. Getting your name out there, and proving what you can do for clients is going to keep your business thriving. Most people would compare a real estate agent to a mechanic. If a client has a bad experience, or feels as if you are not taking care of them properly, they will quickly move on to the next option or a recommended. However, just like a mechanic, once a client find’s a good agent, they are very reluctant to pursue any other agents assistant. They become loyal client’s returning the favor of their business and referrals in exchange for the great service they are receiving.
Once you have your core level of service in place where you are confident client’s will end up happy using you as their real estate agent, now it’s time to market yourself. After all, you wouldn’t want to take on excessive clients until you are confident you can give the service that is going to result in positive feedback, return business, and future referrals.
When advertising be sure to use bright colors, and objects that grab people’s attention. This should be applied to your website and online material and your printed material. Make signs appealing, and eye-catching to ensure you are grabbing the attention of as many people as possible.
Start a blog and reveal helpful tips for consumers, letting them know that you are staying up to date with the real estate business, as well as willing to offer helpful tips for consumers. Client’s want someone they can trust and will care about their needs, and are not just in the real estate business to make a buck.
Take the time to dedicate at least one day a month for nothing but marketing yourself. Whatever way you can get exposure, make sure you take the time to do this at least once a month to help keep business coming through the door.
Stay in touch with your clients. If you haven’t heard from them in a while or they haven’t gotten back to you, follow up with them on the status of their affairs. Even if a client is not ready to buy, a 6 month or 12 month call back to check on them can mean the difference in keeping them your client, or losing them to another real estate agent they might have met along the way.
Utilize social media to expose your business to the world wide web. You don’t have to be a social butterfly to be successful, but it doesn’t hurt! Get online and start interacting with cyber space. join the popular social networks and see if there’s any avenues of which you can land a new client by utilizing their services.